Tweed. Arguably the most iconic fabric used to create the classic British Country look. 

Named Tweed by mistake by a London Merchant who mistook the name 'Tweel' (as it was known as then) for Tweed. It has since become one of the most popular fabrics used in creating stylish yet practical country garments.

Typically worn as shooting jackets the Tweed jacket was popularised by the Edwardians, and has remained popular ever since, with the British Royal Family often pictured Tweed. 

The character Sherlock Holmes rejuvenated Tweed with the famous Deerstalker hat, first made popular by Basil Rathbone's interpretation of the character. And again in 2010, when both Robert Downey Jr and Benedict Cumberbatch's versions propelling Tweed back into mainstream culture, even in high fashion. 

Since this, the popularity of Tweed has lead to a worldwide event known as the 'Tweed Run'. In London, large crowds of people ride around the city dressed in full Tweed garments. This year it attracted a crowed of over 500 people. Proving that Tweed is still as popular as ever.

Image credit (Top-Bottom, Left-Right): theholbornmag.com, huffingtonpost.com, Amy Shore, dailymail.co.uk, gdfalksen.com, Rex, via slaters.co.uk, theholbornmag.com, Ben Broomfield