'Owning a wax jacket is like the feeling of knowing someone has always got your back. We know that may sound over the top, but you never realise how much you can rely on a piece of clothing until you have something you can't live without. On a cold winters day, for early walks with the dog or just popping into town - you can throw on your wax jacket. It's a lifestyle. One where getting on with your day comfortably is important and worrying about what coat to wear is a thing of the past.'